The Swindon MONOPOLY Big Reveal is now just a roll of the dice away, and today the very first landmark to appear on the Swindon version of the popular board games has been revealed.
It’s old – very old – so being on Old Kent Road is the perfect fit, the board’s makers said today. And it’s there by huge popular demand.
Old Kent Road is the very first location on the MONOPOLY board and Arkell’s Brewery has grabbed the most talked about location – quite appropriate as the oldest business in Swindon is celebrating its 170th anniversary with an open day on 7 September – see the advert below
Winning Moves UK, producers of MONOPOLY: Swindon Edition say they will be keeping the vast majority of the other 21 Swindon MONOPOLY properties close to their Community Chests until the board is launched in October. An exact date will be announced in mid-September.
Old Kent Road is on a brown site and costs sixty MONOPOLY notes. It is sometimes dubbed one of the more challenging locations on the board because it is on the lowest ranking location. It is also arguably the most talked about site – alongside Mayfair, the board’s swishiest, swankiest and most expensive property. But many players like the brown set as it is modest to buy and provides reasonable returns. The other location in the set on the original MONOPOLY board is Whitechapel Road.
Dan Taylor, Head of Custom Games at Winning Moves UK – who are producing the board under official license from MONOPOLY owners Hasbro – believes the brewery has landed a massive coup by appearing on Old Kent Road. He said "The Old Kent Road position is one of the most talked about and high profile locations on the MONOPOLY board. – it’s a plum and prestigious spot”.
“We will be keeping the vast majority of the board close to our ‘Community Chests’ until we launch the game, but we have decided to announce this site first as it’s the very first location on the board.
“More than 2,000 landmarks, streets or roads could potentially have appeared on the board. Realistically around 220 were in the running so many congratulations to the 22 who made the final cut.”
Arkell’s Brewery Director George Arkell says: “The Old Kent Road is a great spot. We’re delighted to be included on the Swindon MONOPOLY Board in our 170th anniversary year.”
Earlier this year when news of the board was announced, the Swindon public were invited to vote as to which town property landmarks should be selected to swap places with the famous London sites and sights.
Dan Taylor added: “We would like to formally thank the great Swindon public for all their votes. Without their support this unique and official board could not have been produced.”
After voting had closed the makers revealed they had been oversubscribed for all the locations although they did reveal there were less nominations for Old Kent Road than some of the other higher profile locations like Mayfair and Park Lane.
Dan said: "We asked the question earlier in the year ‘Is Swindon too POSH for an Old Kent Road equivalent on the new board?’ After that votes poured in for Arkells."
The release of MONOPOLY: Swindon Edition is eagerly awaited. Winning Moves UK report that inquiries to buy the new board have come from all the world.