For Europe’s leading fleet and fuel management company four wheeled modes of transport are the norm, but for National Bike Week, one of the UK’s biggest cycling events, Swindon based company Arval were getting excited about bikes.
Arval’s week of events kicked off with the Birmingham to Swindon cycle. On Monday 16 June a small group of Arval’s keenest cyclists set off from the company's Birmingham offices early morning and arrived at the Swindon head office, a total of 75 miles, late afternoon.
While not everyone was confident enough to take part in the road cycle, teams of staff were given the chance to replicate the ride through the virtual cycle team challenge. Teams of 8 employees raced on static exercise bikes at Arval’s offices. The teams competed to cover a 75 mile distance in the fastest time.
Throughout the week Arval encouraged staff to get on their bikes, rewarding employees that rode to work with free drinks and snacks each day and also ran a bike awareness day on 17 June full of displays, advice and even a bike assault course for staff to negotiate.
Bike Week provides an annual opportunity to promote cycling as a source of fitness and fun, demonstrating the social, health, and environmental benefits of cycling. The week aims to get bums on saddles up and down the country.
Tracey Young, Fleet Manager at Arval comments:
“We encourage our staff to cycle all year round and already have a keen community of cyclists but we were keen to up the anti for Bike Week. We worked hard to get as many staff as possible involved in our activities at both our Swindon and Birmingham offices.”
“Cycling is good for the environment and good for your health so we hope that we will convert a few staff who wouldn’t normally cycle to consider getting on a bike more often, even after the week’s initiative.”