Some 250 people gathered for the launch of the new Swindon Audi showroom and service centre at Delta Business Park off The Great Western Way.
Loyal customers, enthusiasts and the good and the great from Audi UK, Inchcape Architects and BDB who built the new ‘Terminal’ design.
Champagne, wine and canapés accompanied a short video and a Q & A session with dignitaries and technical specialists from Audi’s factory. Then 26 year old Will Martin from New Zealand – the youngest tenor in the world ever to have a No.1 classical music album – entertained the crowd. Will has sung at the Rugby World Cup, Wembley, the Royal Albert Hall and Henley Festival.
Swindon’s head of business, Bob McGarva said the evening was all about the new premises, fantastic products and great people who give their all in support of the Audi brand.
This was borne out by Chris and Caroline Jones who could not sing the dealership’s praises highly enough. Chris said: “We love Audis. They’re great cars and the service here is fantastic. Paul (aka Eddie the Chief Technician) looks after us so well; it’s why we’ve stayed loyal to the brand. He is proactive, polite and the people here know me. Any issues are perfectly resolved. Parking used to be a nightmare at the old site so this place is great.”
Customer Allan Rogers has made two important switches in recent years. First he moved Red Carpet Enterprises, his hospitality and bespoke events business, out of London to Cricklade on the Wiltshire, Gloucestershire border. Then three years ago he converted to Audi from Jaguar. His business has been thriving ever since and on 14 September he collected his third Audi, a rare A8.
Financial consultant Andrew Newport came along to get a sneak preview of the Audi A3 which is a 40th birthday present for his partner Alex. He presented it to her on Saturday 15 September.
When quizzed on how Audi sales are holding up in the recession, Managing Director of Audi UK, Martin Sandr said confidently: "We are not participating in the recession. We have a fantastic product range. Sales are up; profits are up – it’s all good for us.”
AUDISwindon contacted the Audi Quattro Owners Club and invited enthusiasts Geoffrey Howe and Nigel Hancock, whose white (1989) and black (1988) Audi Quattros graced the entrance. According to Nigel, "It’s really nice to be one of the first people to love Audis and appreciate them. The 4 wheel drive technology set Audi apart in the 1980s when they swept the board at the Rally Car Championships. The new technology they put in these latest models is all down to the Quattro I still drive!’
Rhona Jack: firstname.lastname@example.org
Images by Richard Wintle ©Calyx Multimedia, 41, Churchward Avenue, Rodbourne Cheney, Swindon SN2 1NJ • 01793 520131 MOB: 07836 205196 www.calyxpix.com