Comments included “inspirational”, ”hard hitting” and ”excellent”, following a ‘first of its kind’ free event for businesses to promote road safety in the corporate arena.
The event was run in partnership between fleet and fuel management company Arval and Wiltshire Fire & Rescue Service. Based on the ‘Safe Drive, Stay Alive’ initiative, which is aimed at young people who are on the verge of becoming drivers, this represented the first time that the Fire & Rescue Service has worked with a corporate company to raise the profile of road safety amongst businesses.
Using real incidents, real victims, and emergency and healthcare professionals to reinforce the potentially shattering consequences of poor driving, the event included crucial information on the legal risks that companies and their drivers face, the road safety initiatives that Arval has pioneered, and the financial benefits of investing in road safety.
Tracey Young, Fleet and Road Safety Manager at Arval comments,
“We are delighted with how the event went and the response that we have had from attendees, many of whom said that they had never been to such a compelling and powerful seminar. It was designed to be hard hitting and for some of the attendees the content had a greater impact on them than they could have imagined, which we hope will encourage them to take action within their own company.”
“We would like to thank all the speakers who took part, especially those who were talking from personal experience where they had either lost a loved one or had to deal with the carnage that a serious road accident causes.”
“Road safety is crucial in terms of staff wellbeing, company reputation, cost management and meeting legal obligations. As well as keeping employees and other road users safe, improving road safety performance provides tangible benefits to the business, especially important in the current economic climate.”
Ian Hopkins, Road Safety Development Manager for Wiltshire Fire & Rescue Service, was delighted with the success of the day: “This was the first time we had worked with a corporate partner, and it went brilliantly. As well as the seminar, we ran a series of Safe Drive Stay Alive roadshows for Arval’s staff, their families and friends, and these were also very successful. My hope now is that other large employers will ask us to run similar events for their staff and customers, so that we can get our road safety message to as many people as possible.”
Some comments from attendees following the event:
• “Inspired me to get involved and 'make a difference' – we can!”
• “Would love for our directors to see this sometime.“
• “This was an excellent seminar delivery with true passion.”
• “Very powerful footage particularly the video at the end. Often that says so much more than the verbal presentations themselves.”
• “Very informative & positioned perfectly to provide a very important message”
Such was the success of this event that Arval is planning to hold another one early next year – for more details or to register your interest please contact – email@example.com.