Mike Buss, the former soldier and World Record breaking endurance athlete supported by Jeep, has started the biggest challenge of his life: the Hero 100 Challenge – 100 marathons in 100 days on a treadmill in a bid to meet his £100,000 fundraising goal for Help For Heroes.
Mike, living up to his motto – ‘Beyond Impossible,’ started his marathon marathon at Brunel Shopping Centre, Swindon between 16 and 20 June and is now at South Marston Hotel and Leisure Centre near Swindon from 27 June to 6 July.
Jeep are transporting Mike throughout The Hero 100 Challenge which takes in 19 cities and towns and will include the Royal International Air Tattoo and RAF Lynham, culminating at the Leisure Industry Week at the NEC Birmingham – 23 September.
Mike, who has already broken over 40 world endurance records, is certain that he will smash the existing world record, 50 marathons in 50 days, out of the water.
Chrysler UK, who have been a long term supporter of Mike and his fundraising challenges, have donated a Jeep Patriot as the top prize in a charity raffle that will take place when Mike meets his fundraising target.
Commenting on his Hero 100 Challenge, Mike Buss said: “This is an enormous challenge for me and one that I am very excited about starting. I would like to thank Chrysler for all their support for The Hero 100 challenge, which will not only help me set a new world record but more importantly it will raise vital funds for Help for Heroes.”
Nigel Land, Marketing Director at Chrysler UK, says: “If Mike were a car he would be a Jeep! He relishes a challenge, seeks an adventure every day, and takes everything thrown at him in his stride whilst carrying all his endurance missions out with passion, enthusiasm and determination.”
For more information on Mike and the Hero 100 Challenge – 100 Marathons in 100 Days please visit http://www.facebook.com/mikebussbeyondimpossible#!/pages/MIKE-BUSS-Beyond-Impossible/106798712693505?ref=ts
For more information on Jeep please visit www.jeep.co.uk