A national charity is urging people in Wiltshire to help them raise awareness of one the UK’s least-known, life-threatening diseases by ‘Going Purple’ throughout the month of March.
Kidney Research UK is making its colourful appeal in the run up to World Kidney Day, which takes place on Thursday 13 March and aims to highlight the growing threat of kidney disease. In total, over three million people in the UK are at risk from the illness.
Everyone from office workers to school children are being encouraged to take part by organising purple-themed events and Kidney Research UK has produced a special ‘Purple Pack’ of ideas which is available from www.kidneyresearchuk.org/gopurple
There are almost 500 people in Wiltshire who are currently on dialysis or receiving follow-on care after having a kidney transplant and a further 63 who are still waiting for a transplant. The number of patients presenting with kidney failure in the UK is rising by 4% every year.
The number of people being treated for kidney failure in the UK has risen every year since 2006, with more than 55,000 patients now undergoing dialysis or receiving follow-on care for a transplant.
In light of these startling figures, Kidney Research UK hopes as many people as possible will get involved in its Go Purple campaign.
Henry Kimbell, Kidney Research UK’s Fundraising Manager for South West England, said: “People in Wiltshire can help make a real difference to the lives of those with kidney disease by getting behind our ‘Go Purple’ campaign this March.
"Anyone can take part, and your support will go a long way to making people more aware of the dangers of kidney disease.
"Kidney disease is a truly devastating illness which doesn’t have a cure and the number of people affected by it continues to rise every year.
"Any money raised through Go Purple will allow Kidney Research UK to continue trying to find better treatments and a cure for kidney disease.”
Kidney Research UK’s Go Purple campaign will run throughout March and anyone taking part is encourage to send photos of their events to: firstname.lastname@example.org.
For more information about World Kidney Day and how to get involved, please visit: www.kidneyresearchuk.org, where you can also take a free online kidney health check.