Organisers of the Swindon Mela are looking for a major sponsor for this year?s event ? one of the highlights and most eagerly awaited events of Swindon?s summer. The Mela is due to take place on Saturday 29 July in the Old Town Gardens but without a major sponsor the event could be in jeopardy.
Due to other funding commitments the 2005 Mela sponsors NATWEST, are not able to sponsor this year?s event, leaving Mela organizers with a significant shortfall in their budget, potentially putting one of Swindon?s most colourful and vibrant events at risk.
Chair of the Swindon Mela, Rizvana Sheikh said, “The Mela is a huge event and a fantastic opportunity for any company to promote itself within Swindon and the region.”
The first Swindon Mela started in 2003 and it has quickly grown to become the biggest and most successful multi cultural event in the South West, attracting 16,000 people in 2005.
Plans for the 2006 Mela feature entertainment from some of the biggest names on the UK Asian music scene as well as a community stage which will showcase over fifteen Asian performance groups from the region and the extremely popular Mela fashion show. Past events have attracted chart star Apache Indian and Malkit Singh, the world?s best selling Bhangra artist.
Also included in the organisers plans is a mouthwatering variety of Indian food, over forty stalls offering a fascinating array of clothes, accessories, music and arts & crafts, as well as the health, activities and kids zones.
Mela organisers are putting out an appeal to companies in the Swindon area to find a major sponsor and are keen to stress the benefits of sponsoring such a high profile event.
Any major sponsor will have numerous branding opportunities at the Mela itself, logos on all promotional material, and numerous PR opportunities through pre Mela workshops, photocalls and the high level of community involvement.
Justin Tomlinson lead member for Leisure. Culture and Recreation at Swindon Borough Council said “Swindon Borough Council is proud to work with the Mela organisation. People of all communities from Swindon and the surrounding areas look forward to the Mela with huge anticipation. Finding a principal sponsor is vital to the success of year?s event.”
For further information about sponsoring the Mela please contact Toby Rathbone, Festivals & Events Officer at Swindon Borough Council on 01793466522 (direct) or email: