The Big Arts Day is delighted to announce that the festival finale will be sponsored by Swindon Travel Choices, a £4.4 million newly launched project to promote sustainable travel choices to the local community.
The sponsorship focuses on the Big Arts Day spectacular finale, with its themes of movement and travel providing an ideal match to those of the Swindon Travel Choices project.
The Big Arts Day, a free family festival now in its third year, sees over 20,000 visitors pour into Lydiard Park to see great dance, music, and drama, take part in workshops and enjoy a great day out.
This year’s event, on Saturday 14 July, will be better than ever and, according to Big Arts Day Director Helen Miah, “This year’s finale is a very special celebration of Swindon, our town, our community, our achievements, our hopes, our desires, our future. Brought to you by a unique team of creative artists, the show is the Wiltshire Chapter of the Battle for the Winds.”
This South West artistic extravaganza takes place across the region over the summer, finishing in Weymouth to mark the launch of the Olympic Sailing Events. Under the artistic direction of Helen Miah, the Swindon story focuses on exploring our rich cultural heritage, through the eyes of a small company of exceptionally talented, performers. Led by Jake Holland, the young urban crew are set a challenge to capture the winds of the East and take them to Weymouth. To do this they must first find the heart of Swindon and capture its spirit in the Wind Machine.
What’s your story?
“They need your help,” said Helen. “Over the coming months there will be a variety of ways for you to tell them your thoughts. What’s your story of Swindon? Why are you here? What do you treasure about your town and what do you want to see changed? Our Machine is being designed and built by Gordon Dickinson and will later take pride of place in the town centre for the duration of the Olympic Games.
“With amazing support from our key partners – Swindon Dance, the Wyvern Theatre, Sixth Sense Theatre for Young People, Swindon Music Service, Riffs Bar, Swindon Festival of Literature and our sponsor, Swindon Travel Choices, the show will demonstrate that Swindon Does Arts indeed!”
Philip Martlew of Swindon Travel Choices said, “We’re looking forward to working alongside Big Arts Day colleagues in 2012 and building a relationship that can be continued over the next three years.”
Follow Helen’s journey at www.swindondoesarts.co.uk