This year's Children's Fete at GWR Park on 19 July has plenty to appeal to children, teenagers and the young at heart.
Earlier this year, organisers made a desperate call for funding and donations from individuals and businesses, and Alcatel-Lucent and inSwindon, the town centre management company, saved the day.
The fete is Swindon's oldest summer event, dating back to 1866. Organised by the Mechanics' Institution, it ran until 1939 with a break during the First World War. The tradition was revived by the New Mechanics' Institution Trust in 2003.
"It's important to preserve part of Swindon's heritage," said chair of the Children's Fete, Jennylee Hall. "The fairground people did the fair back in 1939 and we try to have them in exactly the same place. The event is aimed at families having fun without having to spend lots of money.”
At 4pm on 19 July, another tradition continues when free cake is handed out to every child.
The fete will be officially opened by Mayor Steve Wakefield at 1pm to be followed by demonstrations and displays. Among those taking part are the Bluebelle Majorettes, Bollywood Dreamers, Boyd School of Irish Dance and performers from the Scouts Gang Show.
Stalls and sideshows ranging from a penalty shoot out to a knitting stall for youngsters will be available around the arena. Under 5s have their own special entertainment area, with Stories ‘n Stuff and Punch and Judy. Older visitors can relax and reminisce over tea in the Mechanics’ Marquee.
In the evening teenagers and adults are catered for with local performers live on stage until a fireworks finale at 10pm.