“Glamorous and exotic” are the words used by STEAM’S new exhibition to describe the holiday destinations promoted during the 1920s and 30s by the Great Western Railway.
Now open at STEAM, the Glamorous Great Western Exhibition explores how the GWR made use of the Art Deco styles and techniques that were fashionable in the 1920s and 30s – to promote travel on the railways as a glamorous and highly pleasurable experience.
From sumptuous silverware to rare publicity booklets, the colourful displays evoke the sense of elegance and high sophistication achieved by the GWR through its publicity and customer service during the inter war years.
As part of the exhibition, young people are invited to get their design thinking caps on to come up with their own poster design along the lines of the publicity material on display at the exhibition.
Leader of Swindon Borough Council, Councillor Roderick Bluh said:
“This striking exhibition captures an important and fascinating part of GWR history. It’s a super addition to all the usual attractions at STEAM and I’m sure it will appeal to people of all walks of life. I hope that young people will come along and be inspired to enter the competition and l look forward to seeing the winning designs on display at STEAM.”
The poster competition is open to under 16s and nine winners will be selected across three competiton categories – the Cornish Coast, The Cotswolds and a West Country city or town. The entries will be judged on which posters best promote their tourist location.
The winners will get to have their artwork displayed at STEAM as the final part of the Exhibition and may also be published in the local and regional press and used for other publicity purposes.
The Exhibition itself has plenty of material to inspire new designs for the competition but details and competition tips can be found on the What’s On pages of the Museum’s website at www.swindon.gov.uk/steam
Application forms for the competition are available inside the Glamorous Great Western Exhibition area.
Entries close on 31 July 2009 and need to be clearly marked ‘The Glamorous Great Western! Poster Competition’ and sent to STEAM – Museum of the Great Western Railway, Kemble Drive, SN2 2TA.