The distinctive black and gold uniform at Isambard Community School in North Swindon has been met with approval from pupils who start their first term next on 10 September.
Youngsters about to join the new secondary school first saw the clothes at a catwalk show during their induction days in July, but most had not tried on a complete outfit until they collected them from school at the end of the holidays.
Hollie Moore from Blunsdon explained that she hadn't been keen on the sample clothes as they had no school logo. However, the fashion conscious eleven year old was completely won over once she put on her new outfit. "I don't want to take it off now. It's warm and comfy and it looks great with the logo on it."
The dynamic logo suggests a pathway reaching towards a star, and represents the school's ambition to inspire and prepare pupils to achieve their dreams. The logo appears in different colour ways on almost every item of clothing, including track suits, PE kits, dancewear, sweatshirts and polo shirts. There'll be no mistaking Isambard pupils as they will even wear a uniform black coat and beanie hat.
Graphic designer Kate Parsons from Old Town worked with Isambard pupils and headeteacher earlier in the year to develop the concept for the logo.
Alex Williams of Abbey Meads is excited about joining the school and agrees that the uniform looks smart. "When we heard about it I didn't think the colours would go but now I think they match really well. I like the coat and especially the hat."
Pupils arrive on 10 September, a week later than most to allow for last minute preparations. Isambard opens with Year 7 children who will be the torchbearers for children over the next five years. An open evening for Year 6 parents to visit the school takes place on Wednesday 19 September, 7pm.