John Lewis partners and local authors will take part in ‘Story Time’ with Barnardo’s starting on Saturday 21 June.
This fun and engaging story telling campaign aims to highlight the importance of interaction and communication to a child’s early development whilst raising money to support the UK’s most vulnerable children.
John Lewis has partnered with the children’s charity to host a series of book readings by well-known TV personalities at their shops across the country running throughout the summer.
Events are free to attend but customers can support the Story Time by texting ‘JL Swindon’ to 70500 to donate £5 to Barnardo’s.
To celebrate John Lewis’s 150th anniversary and Barnardo’s reaching the same anniversary in 2016, the Story Time sessions will be reading from the most loved books of the last 150 years including:
1. Winnie The Pooh – A.A. Milne (1926)
2. Alice in Wonderland – Lewis Carroll (1865)
3. The Hungry Caterpillar – Eric Carle (1969)
4. The Hobbit – J.R.R. Tolkien (1937)
5. The Gruffalo – Julia Donaldson (1999)
6. Charlie and the Chocolate Factory – Roald Dahl (1964)
7. Black Beauty – Anna Sewell (1877)
8. Treasure Island – Robert Louis Stevenson (1883)
9. BFG – Roald Dahl (1982)
10. The Lion the Witch and the Wardrobe – C.S. Lewis (1950)
The first reading will be at 11am and the next at 3pm.
Alison Gilbert head of branch John Lewis Swindon, pictured by Richard Wintle of Calyx, said: "In our special 150th birthday year we have chosen Barnardo’s as our national charity. Barnardo’s has introduced a ‘Five to thrive programme’, which has established 5 key activities for a parent to do each day with their child – talk, play, cuddle, respond and relax to help develop a child.
"A child’s development score at 22 months can serve as an accurate predictor of educational outcomes at age 26. As such story telling is a key enabler for this as it covers 4 of the 5 activities. We are, therefore, delighted to offer story telling in our branch and invite customers to bring their children into the branch to hear the favourite children’s stories being read out aloud. Furthermore, our Partnership with Barnardo’s will raise money to help get this programme to as many families as possible”.