Kind-hearted shoppers to Swindon’s Brunel shopping centre showed true Christmas spirit and raised £500 for the annual Swindon Christmas Care campaign.
Special reindeer food was sold at Santa’s grotto in the centre during the Christmas period with all the proceeds being donated to the charity.
Visitors to the Grotto were asked to purchase the reindeer food, for a minimum donation of £1, for the children to leave out on Christmas Eve.
The idea was the brainchild of Jane Stewart, the Brunel’s Marketing Manager who said: “Small local charities often struggle to get noticed at Christmas time so we decided not only to act as a collection point for food and clothing donations but to try and raise money that could be used towards the Charity’s running costs too.
"We’re absolutely delighted with the response. Shoppers have been very generous and to be able to hand over such a large sum of money is fantastic.”
Christmas Care has been running for 25 years and provides shelter, care and companionship for Swindon’s homeless and needy at the Queen’s Drive Christmas homeless shelter.
Shoppers also donated clothing, food and games that were brought into the centre and passed onto the charity in time for Christmas.
Patsy Moloney, Chairman at Christmas Care said:” We are delighted that The Brunel Centre have been able to raise this money. Donations like this are vital to the charity and we’re really grateful. It just goes to show what good simple ideas can do”.