Hosted in collaboration with A.N.G.E.L.O. – the biggest and most famous archive of vintage fashion in Europe – the festival will run until 17 May. Set to be the largest event in the centre’s calendar this year, the festival marks the first time that Angelo Caroli has showcased his vintage collections in the UK.
A.N.G.E.L.O.’s pop-up will act as a treasure trove where vintage lovers can unearth and purchase stunning vintage pieces from the likes of Chanel, Hèrmes, Dior, Versace and Céline. Alongside the pop-up, the aptly named ‘Timeless Style’ exhibition will allow shoppers to explore iconic fashions and one of a kind pieces that have left an enduring mark in the history books of the 20th century. Following its turn at Swindon, the festival will also visit McArthurGlen Designer Outlet York from 21 May – 7 June.
Angelo Caroli – ‘King of Vintage’ and founder of A.N.G.E.L.O. – will personally launch his wondrous emporium with special VIP weekend events on Saturday 2 and Sunday 3 May.
The re-launch of the Long Shop, built in 1870 as part of the former Great Western Railway Works, comes at a time when the centre has experienced a Like-for-like (LFL) sales increase of 10% over the past 12 months with 20% LFL sales growth over the past five years.
The carefully restored and renovated Grade II listed former Great Railway Works – once one of the world’s most famous railway factories and located on the edge of Swindon – is now home to some of the most sought-after UK names in womenswear with 14 new brands open in the past 6 months including Monsoon, Coast and Ghost.
With the creation of 350 new jobs taking total centre employment to 1,100, the centre has fast become a vital employer in the area and a major catalyst in Swindon’s regeneration which has made it the UK’s 3rd fastest growing city in terms of population gain. With further new store openings on the horizon, the centre will continue to boost the employment landscape and in turn, the local economy and tourism draw.
Swindon Centre Manager Tina Cumpstey, said: “The Long Shop refurbishment and advanced centre renovation has enabled us to enhance our shopping experience as a premium, high-quality destination. What better way to celebrate the beautiful restoration of this integral piece of Swindon’s history than with the launch of a vintage festival that champions the everlasting quality of fashion.
“We’re delighted to host the Vintage Fashion Festival in collaboration with A.N.G.E.L.O. – one of the most illustrious fashion archives in the world – and we’re excited to provide our shoppers with a unique shopping experience, with one-off vintage, a specially curated exhibition.”
Pictured top, Angelo Caroli with the vintage art deco train carriage in the Swindon Designer Outlet outside the A.N.G.E.L.O. Pop-Up shop.
Below, Link magazine writer Charlie Roberts exploring the carriage. Bottom, modelling one of the hats in the A.N.G.E.L.O. collection