Two years after setting up her online lingerie business from her front room, retailing entrepreneur Clare Haines has much to celebrate, having moved her Lingerie Outlet Store to bigger premises in Stratton, and added some more major names to her list of bra-nds, including After Eden, Wonderbra and Playtex.
“Considering we have only been going for a couple of years the business is going really well.” said Clare.
“We pride ourselves on a friendly service. Ladies can come in, have a cup of tea and a chat, get a free fitting and then choose from an enormous range of stock. It’s like coming into a sweet shop!”
In June Clare completed a special training course which qualifies her to offer fittings to ladies who have experienced mastectomy.
“You can’t be a bra fitter and not look after women who have had mastectomy,” she said.
“Now I’m the only qualified fitter in a massive radius. Ladies from Swindon had to drive to London or Cardiff to be fitted after mastectomy – but now they can stay closer to home.”
“I really want to help ladies feel womanly again after the awful time they’ve had. I can find them a very pretty normal bra to wear, rather than a pocketed one that’s maybe just had a flower embroidered on the front. Why shouldn’t women feel like a million dollars in their underwear?”
The Lingerie Outlet Store has moved to County Road Business Park from her previous base on Kingsdown Industrial Estate. Anyone who books their first free bra fitting will receive a free pair of knickers worth £10.
Contact Clare on 487100.