A new project is set to help more local people get into sport thanks to £240,000 of National Lottery funding from Sport England’s Community Sport Activation Fund.
Swindon Borough Council’s Tri-Active project is among 32 schemes to receive a share of £5.1 million of funding to support grassroots sport activity across the country and build a lasting legacy from last year’s successful Olympic and Paralympic Games.
Tri-Active is a three-year project, which aims to increase participation in running, swimming and cycling among highly inactive residents in Swindon. People will be encouraged to participate in any of the three sports, which can be engaging and adaptable for all abilities.
Cllr Keith Williams, Swindon Borough Council’s Cabinet Member for Highways, Strategic Transport and Leisure, pictured in the Link Centre pool, said: “I am delighted we have been able to secure this funding as it has the potential to transform the lives of so many people.
“We are committed to reducing vulnerability and improving health for all, as it is one of our strategic priorities, and this project will certainly help us create healthier communities.”
The Community Sport Activation Fund builds on previous funding campaigns, which have shown that the key to success is finding out what people want from sport – and what ‘s stopping them from getting involved – before designing an offer that’s appealing, accessible and secures their long-term involvement.
Sport England’s Community Sport Director, Mike Diaper, said: “This fund was created to respond to the demand among local communities for investment to reach down to the local level. By working with new partners, taking a flexible approach and investing in innovative ideas, we’re offering people the chance to get into sport in a way that most suit their needs and aspirations.”
Local government, voluntary and third sector groups and organisation are among those receiving funding and alongside Sport England’s investments, all of the projects are contributing partnership funding towards their multi-sports programmes that will run for up to three years.
Hugh Robertson, the Minister for Sport and Tourism said: “Congratulations to the 32 projects that will be receiving a share of this £5.1 million national lottery fund. They will help improve the sporting offer in communities across the country and drive up sport participation levels.”
The Community Sport Activation Fund will invest a total of £40 million of funding over five funding rounds. The second round of funding is now open and closes on 1 July 2013. Community groups, charities and councils are among those that can bid for funding for up to three years, with grants between £50,000 and £250,000 available for a wide range of projects.
Successful projects receiving funding demonstrate:
A focus on a defined geographical area and community
Understanding of what local people want from sport with ambitious but realistic plans to get more people involved
Strong local partnership, including other funding sources.