Shoppers visiting Swindon Town Centre’s public spaces on Valentine’s Day between 10.30am and 2pm are advised that Mr. Swoon is out and about in search of Swindon’s lovely ladies. He is armed with ‘The Trolley of Love’ complete with a giant cherub and his trolley is filled with a thousand red tulips, which are said by florists to symbolize ‘a declaration of love!’
Mr. Swoon has been given the task of spreading a little joy and hilarity amongst Swindon’s shoppers and is billed as ‘Outrageous, crazy, nutty and wild’. It is claimed he makes other men green with envy with his infallible "swoon system", which plays the world's most romantic music and dishes out positively THE worst chat up lines ever!
Mr. Swoon will declare his undying love for Swindon’s Town Centre and it is understood that he has a particular interest in the Town Centre Jubilee Clock that is set to chime a variety of love songs on the hour on Valentine’s Day.
Stephenie Tully selected the Mr. Swoon street theatre act from Q20 Theatre who provided the colourful, Narnia-inspired costumed characters who entertained and delighted Christmas shoppers.
As Swindon’s Marketing and Communications Manager since 2005, she comments ‘inSwindon is the Business Improvement District (BID) for Swindon Town Centre, representing 460 retailers in the town centre’s square mile. She explains ‘inSwindon’s role is to innovate, inspire and involve people. We want the town centre to be a much better, more appealing place to shop and we’re looking for ways to ensure people stay longer and spend more.
We’re hoping Mr. Swoon’s sense of street theatre and fun will bring a smile to Swindon’s shoppers as he gives away 1,000 Amsterdam tulips to lucky Swindon Ladies or indeed Lad’s, who catch his eye. It’s just a small gesture of thanks for supporting inSwindon and its town centre’ shops and businesses.’
Since it became a commercial organisation last May, the inSwindon BID (Business Improvement District) Team have doubled the funds for annual events. The Christmas Lights Switch On with rugby ace and Dancing on Ice star, Kyran Bracken, was the most successful to date. It attracted 6,500 shoppers – over 2,000 more than in 2006. Interestingly, Swindon’s town centre December retail trading figures bucked the national trend by being up on last year, and whilst this may not be due to one single event, it demonstrates that collectively, all these measures are having a noticeable effect on retail trade.
For further details of retail town centre events at special times of year such as Mother’s Day, Easter, Summer Holidays and for Christmas Shopping Opening hours, see www.inswindon.com or telephone 01793 464924.