Lord Sugar’s right hand advisor on BBC TVs The Apprentice, Nick Hewer, visited Arkell’s Brewery on 9 May, the morning after the previous evening’s episode showed the hapless 2013 crop of wanna-be business tycoons trying to brew a fruit beer.
Luckily head brewer Alex Arkell had got in before them with to create Cherry Black, a new Arkell’s beer now on sale across Swindon.
The link to Arkell’s is that Nick, who hails from Swindon, used to design some of the Arkell’s advertisements and wine lists when he worked for a London creative consultancy before The Apprentice brought him fame. Arkell’s recently discovered one of the wine lists he designed and invited him back to the brewery.
Nick said he was delighted to revisit the brewery after many years and he brought Robert Humphreys, honorary secretary of the All-Party Parlimentary Beer Group, along with him.
Robert also grew up in Swindon and The All-Party Parlimentary Beer Group promotes the wholesomeness and enjoyment of beer and the unique role of the pub in British society.
Pictured from left, the sales director Nick Arkell, Robert Humphreys MP, Nick Hewer at the Mash Tun and Arkell’s Brew House worker Brian Curtis in the mash tun, cleaning it out after a brew