One Swindon charity will get the chance to land on the new customised MONOPOLY board for the town.
The Swindon Edition MONOPOLY makers are offering one site on the official board to a “local charity” until Monday 24 June.
The charity – which has to be formally registered with the Charity Commission as well as have a Swindon connection – will even get to appear in the very upper reaches of the board.
That means they will sit alongside the swanky Swindon landmarks that will get to replace Mayfair and Park Lane from the original MONOPOLY, the board’s two most exclusive and expensive locations.
The site the charity will appear on is traditionally a ‘tax’ space where players pay the equivalent of £100 for landing on it.
“We feel this would sit well with a charity – as well as fit well on the board,” says Dan Taylor, MONOPOLY Manager at Winning Moves.
“Players landing on this location have to make donations to the MONOPOLY bank – in the form of a one hundred MONOPOLY dollar fine!
“So we’re sure this could well hit the spot with either a Swindon based charity or a national charity represented in the town.”
Swindon landmarks like The Magic Roundabout and County Ground are set to feature on the board – out this October in time for Christmas.
When news was announced in March that the town is ‘Passing GO’ the public was invited to nominate general local landmarks and organisations. “We have received the most wonderful suggestions and nominations in their thousands and would like to formally thank each and every person who has voted,” adds Mr Taylor.
“Now as an extra ‘thank you’ we’ve now decided to offer a charity its own special site too.”
Winning Moves – manufacturing this version of MONOPOLY under license from Hasbro – say the board will be available very widely online as well as at: Amazon.co.uk, Asda, Debenhams, PLAY.com, Tesco, Toys R Us, Waterstones and WH Smith.
Send your nominations to: email@example.com or by traditional ‘snail mail’ to: SWINDON, Winning Moves UK, 7 Praed Street, London W2 1NJ
Photos of the launch of Swindon Monopoly with the Cllr Mick Bray, Mayor of Swindon 2012 to 2013, by Richard Wintle of Calyx