Abbey Meads-based superbike racer Ricky Elder unveiled his new Crane Yamaha R6 bike at a fund-raising event on 13 March, at the Cold Harbour, Blunsdon, to a standing ovation from a packed room of supporters and sponsors.
The new colour scheme is a drastic change from last year and will hopefully stand out and draw attention not only to the team, but also to the sponsors who are the reason they are out on track.
Ricky took the opportunity to thank all his sponsors including Bedouin Group for their continued support, Axis Ltd who are the reason the bike looked amazing, The Snack and Sandwich Company Ltd for organising a great buffet, B.E Heating & Plumbing for organising the evening and of course Frank Thomas and Motrax for supplying the clothing this year and really setting the team off in style.
Ricky has been riding since he was six and raced for the first time in 2008. Now with backing from his sponsors, Ricky has set his sights on the North Gloucester 600cc championship, some rounds of the British Supersport championship and the Manx Grand Prix in August.
Ricky is very keen to get the support of more people in Swindon and businesses based in the town. “It’s great to fly the Swindon flag on the race circuit and we’re especially looking for a van rental package so that we can arrive at circuits looking the part.”
His team is very much a family affair. As a fully qualified vehicle mechanic Ricky has built his bike and acts as his own promotional manager. His father’s business BE Heating & Plumbing provides sponsorship, takes the pictures and makes the tea in the pits.
Keep up to date on Ricky’s progress at www.RickyElderRacing.co.uk