A leading Swindon company held a road safety day on 5 March.
Castrol, whose Wakefield House office is in Pipers Way, worked with Wiltshire Fire & Rescue Service, Wiltshire Police and Swindon Borough Council to organise the event, which was open to several hundred of its own staff and also personnel from other companies based in the same building.
Safe Drive Stay Alive
Two Safe Drive Stay Alive presentations were held during the day; the wreckage of a car involved in a fatal drink-drive crash was on display in the car park; road safety displays were on show in the main building, with a particular focus on bike safety; and firefighters demonstrated how casualties are cut free from vehicles with an accident reconstruction in the afternoon.
Safe Drive Stay Alive is a Wiltshire and Swindon road safety initiative coordinated by Wiltshire Fire & Rescue Service on behalf of a partnership including Wiltshire Police, SWIFT Medics, Wiltshire Council, Swindon Borough Council, NHS Wiltshire and Honda UK.
Dramatic video footage is combined with graphic real-life stories to make the audience fully aware of the consequences of a road traffic collision. Amongst those who speak are emergency services personnel, bereaved parents and people whose lives have been changed irrevocably after being involved in a crash.
Wiltshire FRS road safety development manager Ian Hopkins said: “Safe Drive was originally intended for Year 11 students, but we have been successful in taking the show to a wider audience. We now hold regular presentations for the military, and we are keen to expand our focus to commercial drivers.”
Making people think about the consequences of their actions
He added: “The aim of the day at Castrol was to make people think about the consequences of certain actions. Most people are lucky enough not to have seen the aftermath of a road traffic collision, so we wanted them to better understand what can happen if you lose concentration on the roads.”
Mandhir Singh, regional vice president at Castrol, said: “Our employees’ safety is a priority for us, and we are very aware of the amount of time some of our drivers are out on the roads. I think this was a dramatic and effective way of encouraging everyone to take every care possible when driving.”
Pictured: Swindon firefighters and Dr Jonathan Glover from SWIFT Medics work together to help ‘casualties’ in a simulated two vehicle road traffic collision.