Pupils from Nythe Primary School are set to give Swindon town centre a spring clean today (Thursday 22 May). The initiative forms part of McDonald's national community clean up campaign Just Bin It, which encourages restaurants and locals around the UK to clean up their area, and has been jointly organised with inSwindon BID Company Ltd – the Business Improvement District Company which looks after the town centre.
Photo by SwindonWeb
Just Bin It is much more than a litter-picking exercise and the theme of this year's campaign is regeneration. When they arrive at the town centre, the 35 children and staff taking part will be split into groups to analyse the impact of litter discarded in the older areas of the town, compared to the newly regenerated Wharf Green, where the BBC Big Screen has been sited. The children will collect all recyclable litter and photograph areas to show the worst affected.
Working alongside them will be the inSwindon Street Team, who have already been instrumental in helping tackle common town centre problems such as litter, shoplifting and begging. Paul Booth, Chairman of inSwindon and a McDonald's franchisee who owns and operates four restaurants in the town, has been looking forward to today. He said: "It's always great watching children learn and seeing their understanding of the world develop. Becoming involved in a community project like Just Bin It is a great way to encourage kids to take pride in our town.
Photo: Nythe primary school pupils by SwindonWeb
"What's more, as a local businessman and resident I know how important it is that we keep Swindon clean and tidy to tempt new visitors and ensure that we all have a vibrant, appealing town centre to enjoy. I'd like to say a big thank you to Nythe Primary School and inSwindon for agreeing to help."
inSwindon chief executive Mark Ross added: "We are delighted that the children of Nythe Primary School will be taking part in this event, which we see as educational and fun. The reward in attending the day is that pupils will have an enjoyable experience, learn about the newly regenerated site at Wharf Green and get to view the new BBC Big screen." The children may also get a chance to meet the new Deputy Mayor of Swindon, who has been invited, as well as town cryer Fred Ferris.
The children will also be taking a Henrietta Hippo Bin back to Nythe School, courtesy of LINPAC Environmental, which is based at Corsham. Katie Green, marketing manager with LINPAC Environmental, said the company was delighted to have contributed to the Bin It campaign by donating one of their to Nythe School. "At LINPAC Environmental we believe that keeping the environment clean and tidy and recycling waste is really important, and think it's never too early to start learning about how to do that," said Katie. "That's why we're keen to support initiatives like this. As a firm, we are committed to using Polyethylene (PE), a 100% recyclable, environmentally friendly material in our bins, and are proud that we achieved the internationally recognised ISO 14001 environmental standard in near-record time. It's great to know that a new generation is growing up to be as keen as we are on making sure we take care of the environment we live in."