The all new 2012 Civic advert exploded onto TV screens on 30 January to coincide with the car arriving at showrooms to begin customer test drives from 1 February.
The TV campaign can be viewed on Honda’s youtube channel – www.youtube.com/hondacivicuk
The advert follows the spark of an idea from conception in the Honda’s Swindon factory which then shoots off into different directions, signalling the development of the car, before finally resulting in the new Civic.
Martin Moll, Head of Marketing, Honda (UK), commented “Our dealers are incredibly excited about taking the launch activity to the next phase and get customers in the car. Everyone here at Honda (UK) is looking forward to receiving customer feedback and we are confident it will be even more successful than its predecessor.”
“We have timed the launch of the TV advert to coincide with the first cars arriving in showrooms to really maximise awareness. The advert is a synopsis of the unknown journey the engineers took to continuously improve the Civic and is brought to life in a dramatic reveal of the new model at the end.”
Now in its ninth generation, the 2012 Civic is available from just £16,495 for the entry-level 1.4-litre 100PS i-VTEC SE. Familiar Honda trim levels of SE, ES, EX and EX GT offer comfort, convenience and technology as standard.
For more details on the new Civic and to find a local showroom please visit www.honda.co.uk