The final event of the NSPCC’s 110 Appeal, in which the charity’s Swindon branch set out to raise £110,000 to celebrate its 110th year in the town, saw appeal patron and TV personality Johnny Ball challenge brother-in-law Paul Hicks to swim 110 lengths of the Health Hydro Pool in Milton Road.
150 members of Swindon Amateur Swimming Club, of which Paul and his sister Di Ball were members when they were young, also took part, raising £4,175.42 for the appeal.
The sponsored swim took place under the watchful eyes of Johnny and Di Ball, and NSPCC celebrity supporters Jamie Cox and former Miss Swindon Becky Cole. Olympian Sharron Davies MBE also gave her support before the event.
Swimming club official Andrea Christmas said: “Paul and the children did incredibly well. All the swimmers seemed to beat their previous bests and the little ones in the small pool at Milton Road splashed their way across with such determination it was a pleasure to watch.
“Due to the number of children wanting to take part in the challenge, the sponsored swim was extended to our other evening sessions at Wootton Bassett on Friday and Highworth on Sunday.”
The 110 Appeal has raised a total of £130,000 for the NSPCC.