Designed and recently launched by Create Studios in Swindon, the Cultural Passport app is attracting attention from the arts sector regionally and nationally as one of the first tools of its kind to go live, tracking and encouraging young people’s participation in arts and culture.
The Cultural Passport app, which was developed by Swindon based company Evil Twin Artworks, rewards young people with points when they visit or take part in arts activities. As points build up, users are entered in to a free prize draw for a tablet computer. At the same time, valuable user data is collated and returned to participating venues so they can learn more about the arts interests of their young audiences and offer additional benefits.
Shahina Johnson, Create Studios Manager said: “With smart phone use ever increasing, particularly in young people, it seemed the natural next step for Create to design an app.
"There is likely to be an expectation amongst young people around using apps as tools they use on a daily basis, so we feel it is only right that we, as a professional digital arts agency, come up with ideas that are relevant to young people and which help us meet our objectives around increasing young people’s participation and interest in the arts.
"Whilst there are other ideas around for tracking young people’s attendance and participation in culture and the arts, we believe the Cultural Passport app is the first of its kind to hit the market, and it is starting to generate interest with local, national and regional colleagues, which we are thrilled about. We’re happy to share what we’ve learnt.”
To develop the app, Create Studios secured funding support from Arts Council England, Swindon Borough Council and Wiltshire Council as well as from key arts organisations in Wiltshire.
The app is also designed to raise the profile of Swindon and Wiltshire’s cultural venues. Eleven Swindon venues are featured in the app, demonstrating the breadth of the cultural offer available to young people in the town, with a further five in Wiltshire, one of which is an umbrella body for many smaller arts organisations and individual artists.
The app is free to download from the Apple store and Google play.