OATS Chairman Sebastian Crawshaw is celebrating a milestone year for both himself and his business as he marks his 20th year as Chairman of OATS and the business observes its 30th Anniversary.
Sebastian (pictured) took over Swindon-based OATS when the founders of OATS were looking to retire in 1993. OATS was then providing a paper-based service data solutions service to the UK lubricant industry, allowing customers to answer the question ‘Which Oil?’
Crawshaw quickly realised that the business needed to expand beyond the UK and set out to create a global business and to get the OATS green logo known all over the world.
Since 1994 the lubricants industry has changed dramatically, driven by key events such as The Kyoto Protocol, asset swaps, mergers and acquisitions between major oil companies and Original Equipment Manufacturers, globalisation of businesses and the explosion of the World Wide Web.
Pioneers in Internet Marketing, OATS introduced the world’s first online lubricants recommendation website in 1998 and these recommendation websites began the transformation of lubricants marketing. In 2012 OATS moved to larger offices within Swindon at Delta Business Park to accommodate business expansion.
Sebastian Crawshaw says “The past two decades have flown by and I am sure the next decade will bring more of the same as well as some unpredictable changes. By 2020 any new cars being produced will require close to complete recyclability of materials.
"The management of water on a global basis may become the next big challenge. At OATS we continue to innovate and lead in responding to these changes and I am looking forward to the launch of our latest innovation EARL FUSION over the coming months.”