West Swindon entrepreneur Samantha Whittingham is aiming to make it to the finals of a national digital marketing award in October.
Earlier this year she launched an online cake and baking shop full of innovation and user friendly ideas aimed at making it easy for customers to order cupcakes to their own design.
Now her Little Miss CakeMaker business is in the running to win The Pitch award and has been chosen to amongst the top 100 contestants. But she needs your votes to help her make the final 30.
LittleMissCakeMaker.com has two main angles. Cupcakes and sponges are delivered within 3 days of ordering to addresses up to 25 miles from Swindon. Customers can create their own design from a wide range of combinations and Samantha will also top off cakes with a picture or logo of your choice.
The other unique selling point on the site is her specially created customisable baking kits.
A degree in advertising design and a background in advertising sales for craft magazines gave Samantha the inspiration for starting her business which has been growing faster than she expected.
"I’ve created a cake shop for the future – it’s interactive, fun, and easy to use. There are no online cake shops like LittleMissCakeMaker.com – the shopping process has been created from scratch with the customers in mind, and there are plans to develop the interactivity even more, with apps and full customisation of every product I sell.
‘All the prices are there to see before buying, with a standardised pricing model rather than different prices for every individual order. Buying customised pizzas and coffee is easy for everyone, and now buying cakes can be too.’
Reacting to her nomination Samantha said: "It was just amazing to hear that I’d made it through to the top 100 businesses in the UK – my entry is what is now shown on the voting page and it’s completely spurred me on to keep going with my creative and ambitious plans for my business.
"This is going to help so much – the boot camps sound like challenging fun; it’s great to get some national exposure at such an early stage. I’m a local business at the moment but it’s always been my aim to develop a national brand and this is going to be an amazing opportunity to take my business to the next level. I’ve only had a quick look so far but there looks like some great brands and businesses in the running – I expect it’ll be a tough battle but I’m so excited and looking forward to seeing how far I can get."
Samantha goes on a business boot camp in Manchester in September and aims to be on the shortlist which takes place in Bristol in October.
No party or event is complete without cake and Samantha has given ‘in your face’ a whole new meaning.
Support Samantha and Vote for Little Miss Cakemaker