The Midcounties Co-operative has chosen Help the Hospices as its Charity of the Year for 2009, with Prospect House in Swindon set to benefit.
Throughout the year, staff from The Midcounties Co-operative aim to raise thousands of pounds for the Help the Hospices, the leading charity supporting hospice care throughout the UK.
The partnership kicked off with a launch campaign called ‘Love Your Local Hospice’ on Valentine’s Day weekend. Midcounties employees across Wiltshire will be encouraged to raise funds for their local hospice by wearing red and taking part in activities such as ‘guess the number of love hearts in a jar’.
Stephen Ballantyne, Corporate Partnerships Manager at Help the Hospices, said: “We are really delighted to have been chosen as The Midcounties Co-operative’s Charity of the Year for 2009. The partnership will make a big difference to all the individual hospices involved, as well as Help the Hospices. One in three people in the UK have direct experience of hospice care so it is a cause that many people are keen to support. We are very much looking forward to working with The Midcounties Co-operative over the coming year.”
Other fundraising activities will include a Spring Clean to encourage employees and customers to donate items to local hospice shops, a ‘Go Yellow’ month in June to mark the hospice colour, and support for World Hospice and Palliative Care Day in October.
Trish Poole, Group General Manager for Personnel & Community at The Midcounties Co-operative, said: “Our fundraising throughout the year will go to Help the Hospices and the eleven hospices in the partnership to support the wonderful work they do.
“Working to help local charities is at the heart of our aims and values and we are delighted to offer our support to an organisation which has such an impact on the communities in which we trade.”
Three hundred and thirty of the Midcounties’ businesses including, travel branches, pharmacies, childcare nurseries and car dealerships will raise funds for Prospect Hospice and Help the Hospices. Its additional 320 food stores and post offices across the region will also participate in fundraising initiatives throughout the year.
Pictured top: (l-r) The Midcounties Co-operative’s Senior Community Coordinator, Maxine Sharman and Group General Manager for Personnel & Community, Trish Poole, with Steve Ballantyne, Corporate Partnerships Manager for Help the Hospices.
Pictured above right: (l-r) Trish Poole, Group General Manager Personnel & Community for The Midcounties Co-operative and Steve Ballantyne, Corporate Partnerships Manager for Help the Hospices, with Travel Ultra's Gloucester Travel Advisors.