It’s not every-day you come face to face with a real life Dragon – well that’s what happened to Mum and Daughter team Lynn and Emma Faramarzi when they decided to launch their new business: Yourhomepagein.co.uk
Rachel Elnaugh is known to many as one of the cut throat panellist’s in the BBC’s Dragons Den and the founder of the multi-million pound company Red Letter Days. Rachel got involved in yourhomepagein.co.uk as a lifestyle business for women. Emma and Lynn have the unique opportunity to develop their skills under Rachel’s guidance as a mentor.
Being a young woman in a man’s world for so long Emma commented, “this isn’t my first foray in business. After studying Engineering and Marketing at university I set up the IT consultancy Double Click Computing ten years ago. My mum’s got more grit, determination and self belief than anyone else I know so you can see why I jumped at the chance when I was asked to give something back to Swindon’s community with her.” With three businesses between them Emma and Lynn are offering their and Rachel’s help to businesses in Swindon and the surrounding area.
Yourhomepagein.co.uk is an operation run for local people, by local people, providing essential information about local businesses and services. It sits as a home page on one’s PC giving information on local news, the weather, local events, local restaurants etc – indeed any and all information that is relevant to the local community.
When they talked to Rachel about the business she said, “for it to succeed it requires the passion of a local entrepreneur committed to their local community, who is not afraid of hard work, whilst providing a service that supports local businesses and the local economy.”
With that in mind Lynn and Emma decided to go full throttle and made Swindon the launch pad of the National site for Yourhomepagein.co.uk piping even Rachel Elnaugh at the post who is planning to showcase in Scotland.
“Our launch comes at a time of a backlash against many of the out-of-town retail parks across Swindon as local people fight to bring back their local High Street. We aim to help all of the local businesses, traders and restaurant’s that take part in our site to get involved in the redevelopment of Swindon and the high street in particular,” added Lynn.
Emma added, “we have lot of competition in Swindon but unlike some of our counterparts our site is national, we offer added values including free web hosting, free .co.uk domain names, free website health checks and optimisation, newsletters, business referrals, etc. Our site is free to charities and community groups in Swindon. Ultimately it is hoped that we can develop the concept still further to include a loyalty programme for those using the site.”