A 19 space car park off Commercial Road next to the Tented Market earmarked for closure is to remain open to benefit businesses in the town centre.
Commercial Road car park was to be turned into a green open space as part of Swindon Borough Council’s strategy to reduce the number of surplus car parks in the town centre.
But after a successful trial period earlier this year, the Council has decided to maintain it as a limited waiting parking area to boost trade in the area.
It will allow parking for one hour with no return within three hours, from 9am to 9pm Monday to Sunday. It is hoped it will also stop motorists from parking on the pavements along Commercial Road.
The car park will be monitored by the Council’s Civil Enforcement Officers to ensure that shoppers adhere to the one-hour limit.
Cllr Garry Perkins, Swindon Borough Council’s Cabinet Member for the Economy, Regeneration in Skills, said: “It was our plan to turn Commercial Road into a green open space as it was felt it would create a pleasant environment for people to enjoy and a nice gateway into the town centre.
“But we have listened to the traders in the area, particularly those in the Tented Market, Market Street and Havelock Square, as they said the closure of the car park would have a real impact on them.
“The decision to change the use of this area and to make it an on-street limited waiting area shows our commitment to local businesses and our desire to increase footfall in the town centre.”
The free parking initiative comes after the Council reduced car parking charges in three of its most popular car parks to £1 for an hour or £2 for four hours.