Brand new boundary signs welcoming drivers to Swindon have appeared on major routes into the borough, replacing the weather-worn examples that have been in place for around 19 years.
The twelve new signs feature the official Swindon coat of arms and highlight the town’s twinning relationship with Salzgitter in Germany and Ocotal in Nicaragua, as well as the partnership link with Torun in Poland. They also include brown tourist symbols for country parks, museums, and Lydiard House.
Swindon Borough Council Leader Cllr David Renard said: “Our boundary signs have looked increasingly tatty as the years have gone by; everyone agreed they weren’t the best advert for Swindon.
“Within the strict regulations for highway signage we’ve taken the opportunity to have a consistent design which is clean and clear, and reminds everyone of our long-standing and valued links with other towns elsewhere in the world.
“Swindon has prospered because it has always connected with the world outside its borders, from the age of Brunel onwards.”
Cllr Stan Pajak, Liberal Democrat group leader, who was largely responsible for the Torun connection several years ago, said: “I am so pleased my call for new boundary signs for Swindon incorporating our Polish partner city of Torun has finally been realised. The new signs will help both promote our town to visitors and show the pride we have in it.”
The new signage is funded by the council’s highways budget. However the boundary signs on the A419 and M4 are not part of the replacement programme as they are owned and managed by the Highways Agency