Colleagues from The Midcounties Co-operative in Swindon have helped to smash the Society’s first year fundraising target, having raised £203,000 for its charity partner Teenage Cancer Trust in just nine months.
The Midcounties Co-operative is celebrating after hitting its fundraising target for the charity three months ahead of schedule after running a range of initiatives with colleagues from across its trading groups.
These include ‘Get wiggy with it’ fundraising weekends, selling sunglasses shaped air fresheners in store and tombolas and knockout competitions at the Society’s second annual Warwick Fun Day, where a staggering £10,000 was raised towards the total in just one day.
The Midcounties Co-operative is approaching the mid-point of a two-year partnership to champion the work of Teenage Cancer Trust, which is dedicated to improving the lives of young people with cancer by building specialist units within NHS hospitals.
The fundraising campaign forms part of the Society’s Social Responsibility commitment to give back to and help develop the communities in which it trades. By the end of the fundraising partnership Teenage Cancer Trust will be able to provide 20,000 hours of essential nursing care for young people with cancer.
Maxine Sharman, Head of Community Engagement at The Midcounties Co-operative, said: “Supporting charities and local communities with fundraising campaigns like this is what sets The Midcounties Co-operative apart from other businesses.
"Since the partnership launched earlier this year our colleagues and customers have worked tirelessly to support the fantastic work Teenage Cancer Trust does to help young people suffering with cancer, and it’s down to their efforts that we have beaten our first-year fundraising target with three months to spare.”
Siobhan Dunn, Chief Executive of Teenage Cancer Trust, said: “To raise over £200,000 in just nine months is a staggering achievement, and we’d like to thank all colleagues and customers at The Midcounties Co-operative for their tremendous support this year.
“Every day in the UK seven young people aged 13 to 24 are diagnosed with cancer, and the Society’s fundraising efforts are already making a significant difference in the work we do.”