While workers continue to lose their jobs and businesses collapse, one West Swindon resident has done the opposite and started up his very own print shop, writes Carl Birkett.
After working as a commercial print broker for several years with his successful company Impresario, John Milford spotted a gap in the market, and after purchasing a digital print machine and moving in to a workshop, the aptly named The Print Shop was born.
"It's not an original name but it does what it says on the packet!" John said.
"Four to five months ago I thought I would try and be proactive and decided to beat the recession, rather than wait for it to be over."
The Print Shop, Unit 91, Basepoint Business Centre, West Swindon, has been alive and kicking for a few weeks now and boasts high quality, black and white and colour printing services on materials ranging from banners to T shirts to letter heads, at competitive prices.
While still dealing with commercial clients acquired by Impresario, John insists: "I now also have my door open for anyone to walk in."
And it is this personal touch that John prides himself on. "Someone called up yesterday after seeing my ad in the Link Magazine," John said. "She is setting up her business and wasn't sure what to do for a logo. I have years of experience in that field so she is going to come in and see what we can come up with.
"I just believe if you do a good job and don't rip them off, then customers will come back to you."
If you require some form of printing, you can contact John on email@example.com.
Pictured above: John with daughter Beth