Kathryn Steele, proprietor of Swindon’s women only fitness centre Curves, has move her business from the town centre to North Swindon and has already recruited over 30 new members in a few days.
Curves is a revolutionary concept which began in 1992 when gym owners in Texas noticed high attrition rates amongst female gym members.
“On further investigation the founders discovered that women didn’t have a lot of time to exercise each day, found the gym machines too complicated and were intimidated exercising in front of men,” said Kathryn. “The Curves concept came about in direct response to women’s needs, with a thoroughly researched 30 minute workout, easy to use hydraulic machines and no men.”
Kathryn, originally from Canada, was so inspired by her own experience of Curves whilst living in California, that she wanted to buy a franchise. When none were available in America she and her husband moved to the UK.
“I picked Swindon off the map and opened in the town centre,” said Kathryn. “I originally wanted to locate in North Swindon, but no commercial property was available at the time. It was actually through Link magazine that I read about the units at Redhouse Village Centre. I’m really looking forward to creating a new fitness environment that women enjoy visiting.”
See the advert on the right for details of the joining offer at Curves in North Swindon.