An estimated 3000 people rolled up to the first, ever, Arkell’s Christmas Fair on Saturday.
The grounds of the brewery were rammed with visitors who were able to meet Santa and his reindeer, browse over 40 stalls of gifts and produce, most from local craftspeople and artisans, and hear the Pegasus brass band play throughout the day.
Brewery managing director, George Arkell, said: “We were absolutely delighted to see so many people here. This is our busiest time of year but we wanted to welcome people into our family brewery to share the atmosphere with them. It was wonderful that so many people decided to support the event.”
The fair was officially opened by Swindon Mayor Andrew Bennett, supported by local town crier Rob Blake, who is also landlord at Arkell’s pub The Plough at Fairford.
As well as gifts and produce, traditional German bratwurst and Italian pizza were on offer and at one point, the queue for the bratwurst tailed almost around the brewery.
Santa’s grotto was also a big draw for families. During the morning, those waiting to see Santa could meet his reindeer who were waiting patiently outside the grotto.
George added: “The Arkell’s Christmas Fair was a big success and helped us celebrate Christmas in a traditional Victorian steam brewery.”