This Christmas, McArthurGlen Designer Outlet Swindon UK announce their first ever Christmas charity partnership with leading British fashion designer Holly Fulton, benefitting international charity British Red Cross.
Loved for her innovative use of textiles and distinctive accessories, Holly has designed three prints exclusively for McArthurGlen, which will be sold as limited edition Christmas gift wrap at McArthurGlen’s Designer Outlet in Swindon.
Proceeds generated by the gift wrap will be donated by Swindon Designer Outlet to the British Red Cross, to help vulnerable people in crisis across the UK.
Scots born Holly was shortlisted for the British Fashion Council and Vogue’s 2015 Designer Fashion Fund and has a loyal celebrity following, dressing red carpet celebrities including Rihanna, Keira Knightley and Laura Whitmore.
Known for her signature geometric prints, winning bold combinations and striking motifs, the three striking prints created exclusively for McArthurGlen encapsulate Holly’s signature design style.
The luxury gift wrap will be available from 2 November 2015, at a cost of £3.00 for 6 sheets, available at McArthurGlen Designer Outlet Swindon.
Proceeds from the sale of the gift wrap will be donated by Swindon Designer Outlet to the British Red Cross, to help vulnerable people in crisis across the UK. As the UK’s leading volunteer-led humanitarian organisation, the British Red Cross is committed to helping people in crisis, whoever and wherever they are.
Their diverse range of campaigns runs from first aid training and locating missing family members through to emergency response, and protecting people in conflict.
Tina Cumpstey, Centre Manager said: “We are delighted to be working with Holly Fulton for Christmas 2015; and are very excited about the collaboration. It’s a pleasure to be supporting the British Red Cross, so that this fashion partnership can help those in most need across the UK. We are confident that these stunning designs, teamed with the generosity of Swindon Designer Outlet shoppers, will raise a huge amount for these very important causes.”
Holly Fulton, Designer, said: “I’m excited to be partnering with McArthurGlen Designer Outlet Swindon to support British Red Cross this year with their Christmas campaign. I wanted to come up with designs to encapsulate the festivities of the season and also represent the graphic sensibility and signature of my label. The designs rework traditional colours of the season with a modern twist and offer something bold and dynamic to add a real a point of difference to gift-giving. It’s great to be able to support such a fundamental charity as British Red Cross through this project; the work they do is vital and it’s an honour to be able to contribute to their campaigns. I hope that, together with Swindon Designer Outlet, we can all show our support for them this Christmas.”
Holly Fulton answered a few questions for McArthur Glen Designer Outlet on her decision to partner with the centre:
I love working across many disciplines and with different partners; having worked with McArthurGlen previously I was keen to keep our relationship going and as a brand, we are always delighted to support charitable causes where we can so the opportunity to work with the British Red Cross too made this a perfect project.
What was your inspiration behind the print?
We wanted to combine our signature graphics with the festive brief from McArthurGlen and create something strong, confident and eye catching for Christmas; we wanted it to sum up the excitement and jubilation of this time of year and make a real impact for the British Red Cross.
You are known for your eye-catching, geometric prints and designs, where do you look for inspiration?
I look in a wide range of places; I’m a bit of a magpie and love referencing a wide range of sources including Pop art, Art Deco and the work of Eduardo Paolozzi. I like an eclectic style and a mix of colours, patterns and elements; that’s what keeps my mind moving and stimulates my creativity.
What does Christmas look like for you?
Christmas is a relaxed affair at our house; I return to Scotland and spend time with my family and pets, catch up with friends and enjoy too much champagne! I always get a real tree which I recycle afterwards and we dress it with homemade decorations on a different theme each year. I love making things for Christmas; it’s a real part of the experience for me.
What is your Christmas gifting essential?
My poor family and friends are subjected to endless gifts of our own design but hopefully it’s not too unbearable for them. I like getting small things for people as well to accompany their main presents; a mini luxury version of a stocking if you like. The main thrill of Christmas for me is selecting gifts; I love the feeling of euphoria when you see someone open the gift you have given them and you have got it just right.
Do you have any wrapping tips?
I like to wrap on a theme and clash my ribbon. Last year I used my old print outs for collection prints to wrap and paired with yellow and lime green ribbon.
What does fundraising for the British Red Cross mean to you?
The British Red Cross is such a pertinent charity at this time, there is more demand in it than ever to help society and we felt it made sense to partner with a charity focused on people with an all-inclusive angle. Thy care for everyone in society and it is crucial to support that and remember others at a time of year that is so decadent in other ways, everyone can do their small bit to support and foster them.
What gifts will you be shopping for this Christmas?
I will be shopping for delectable candles and scents, plus gorgeous smelling indulgent beauty treats. I also love gifting books and special pieces found at antique markets, plus I might make some bits and pieces for friends too.
What are you asking Santa for this Christmas?
I never really ask for specific things but always love things chosen from the heart; jewellery is a sure bet with me and books, you can never have too many and I usually get some tomes to provide inspiration. I’m far too old for it but I still get a stocking and it’s my favourite bit, the little things always excite the most!