Hundreds of children are killed or seriously injured every year, but Swindon area mums Jayne Caul and Kirsty Peters are literally turning things around.
Their shared passion in keeping children safe in the car led them to start Securatot and become leading UK experts in rear facing car seats for children up to six years old.
Kirsty said: “When our babies were born we wanted to keep them safe as possible. We looked for the best available car seats and discovered that rear facing seats were not only safest for babies, but are also much safer for young children. They really save lives.”
At the time there was so little information about rear facing seats and they were near impossible to obtain in Britain. In the end they had to import them from Sweden. Soon their friends asked for help and so they started Securatot to pioneer rear facing seats in the UK.
Science shows that the best protection in the most common and dangerous car collisions is to be rear facing. These seats simply spread crash stress much better. This is so important for children who are much more vulnerable than adults to the forces experienced in a car crash.
A child travelling rear-facing is safely pushed into the seat during a collision. The force of the impact is absorbed by the seat and spread evenly across the child’s body. Rear-facing seats cushion and limit the head’s movement, reducing the force on the neck by up to 600%. They also protect the child from flying debris and provide the best protection for the child against excessive stretching or even snapping the spinal cord, which can result in a head-on crash. Rear facing seats are widely accepted to be up to five times safer than forward facing.
Jayne said: “In Europe children travel rear facing until they are at least four and as long as possible. The UK is now catching up and things are changing fast. Our new Securatot.co.uk website is full of advice for parents, and the recent BBC Watchdog programme and the new i-Size regulation has only added to the interest.”