Arkell’s Brewery is going for 100% accreditation to the highly respected Cask Marque independent beer standard across the whole of its pub estate.
Head Brewer, Alex Arkell, said: “Over the last two years we’ve worked really hard to gain accreditation for our pubs, and we’re almost there. We take an enormous amount of pride in working to continuously deliver consistent high quality cask beer out of our brewery gates. This award scheme shows that our landlords are taking as much pride in looking after the beer once we pass on this responsibility on.”
Since 1997 Cask Marque has been ensuring that cask ale in pubs has been in perfect condition. Each year its 45 qualified assessors make over 20,000 visits to pubs in England, Scotland, Wales, Europe and even the U.S to check the temperature, appearance, aroma and taste of Britain’s favourite drink.
The Cask Marque scheme is operated by the Cask Marque Trust. Pubs that join the scheme are visited unannounced by an independent assessor at least twice a year. In the first year they are visited twice in the first three months and in subsequent years they are visited once in the summer and once in the winter.
The assessor checks all cask ales on sale for temperature, appearance, aroma and taste.
For the pub to pass, all the beers must reach the required standard and it then receives a plaque, framed certificate and merchandising material to inform its customers of the award and their rights.
Arkell’s has made a significant investment in cellar management training over the last three years. “Our investment is paying off,” says Alex. “But this is a team effort between us at the brewery and our landlords to make sure that every pint they serve to customers is top quality.”