Empire Cinemas is delighted to announce that it will once again be joining forces with the National Autistic Society to celebrate ‘World Autism Awareness Week’ by showing autism-friendly screenings of Kung Fu Panda 3 2D on Thursday 7 April.
The screenings, taking place across the country (excluding Leicester Square), will welcome people on the autism spectrum, with sensory or communication disorders and people with learning disabilities to enjoy the latest Dreamworks title.
In recent years, Empire Cinemas has been programming autism friendly screenings for their local communities. The screenings have adaptations such as reduced sound levels, increased lighting and advert-free content which allows the audience, their families and carers to be comfortable and feel fully included in the experience of a trip to the cinema.
This year Empire Cinemas are further strengthening their support for the National Autistic Society and will be screening their latest campaign film across the country. The film forms part of the UK’s biggest ever autism awareness campaign, Too Much Information, which responds to survey findings demonstrating that the British public simply don’t understand enough about Autism.
The campaign will help people learn a little more about autism, and the Too Much Information campaign film showing how an autistic person can experience ‘too much information’, will be screened in 17 cinemas and over 164 screens throughout World Autism Awareness Week from 2 – 8 April.
Jon Nutton, Marketing Director of Empire Cinemas, said: “Empire Cinemas has a strong commitment to social responsibility and we’re glad to be able to continue our support for World Autism Awareness Week for another year. These screenings of Kung Fu Panda 3 give autistic people, and their families and friends the opportunity to enjoy the big screen experience in a comfortable and relaxed environment.
“Furthermore we’re so glad to be showing the National Autistic Society’s Too Much Information campaign film throughout our cinemas during World Autism Awareness Week. It’s really important for people to be able to step into the shoes of an autistic person and understand how difficult public places like cinemas can be.”
Tickets for autism friendly screenings of Kung Fu Panda 3 2D are on sale now at: http://www.empirecinemas.co.uk/