The official ‘Route 57’ electric car drove through Swindon on the 10 April as part of its journey through 57 must-see destinations across England, Wales, Scotland and Ireland.
The road trip runs from 6 – 26 April, starting in Plymouth and ending in Galway, visiting villages, towns, and cities along the way – including Swindon.
Mayor of Swindon, Cllr Andrew Bennett was at the Swindon branch of Jury’s Inn to welcome the electric vehicle to the town.
Route 57 was designed as the UK and Ireland’s answer to US Route 66, by Jurys Inn Hotels who are supplying accommodation along the way, to the driver and motoring journalist Jess Shanahan. Jess is completing the road trip in a KIA Soul EV supplied by electric car leasing company DriveElectric, and stopping at charging stations along the route, mapped out by ZapMap.
As well as promoting local tourism, the campaign’s use of an electric vehicle seeks to challenge common myths around electric cars. A recent survey by the AA shows that the ‘range’ of an EV is one of the top reasons why people are not buying electric cars.
The Route 57 campaign will show that these perceptions do not match reality with today’s green car technology, and that an electric car can drive more than 2,580 miles across four countries.
Jess is posting updates on the Route 57 website: www.route57.org.uk along with Twitter, Facebook, and Instagram – and taking driving music suggestions through the Twitter hashtag #route57, or adding them directly Route 57 Spotify playlist. Audiobook suggestions are also welcome – Jess will be fittingly listening to Bill Bryson’s ‘Notes from a Small Island’ to begin with.
Pictured: Mayor of Swindon Cllr Andrew Bennett with motoring journalist Jess Shanahan