Mackie's second flavour makes it to Sainsbury's shelves

Sainsbury's Swindon to stock a new flavour of eco-friendly ice cream.

The Oxford Road branch along with others across the country will add Mackie's honeycomb to its Mackie's of Scotland roster. 

The ice cream company prides itself upon producing all of its ice cream from its own dairy herd.

Stuart Common, Sales Director said: “To secure this opportunity in Sainsbury’s is a huge achievement for us at Mackie’s, as the English market has been a challenging space to enter. It’s an exciting milestone and we hope that that finding a new flavour will please our existing customers while also attracting new ones."

Mackie's, who make all of their ice cream and packaging on site at the fourth-generation family farm in Aberdeenshire, will now see their Honeycomb 1 Litre Real Dairy Ice Cream in English and Welsh stores and hope to create additional sales of £100,000.

Additionally, as part of its efforts to be the greenest company in Britain, the independent brand makes its own electricity and packaging on its fourth generation family farm, Westertown, Aberdeenshire. A £4.5million project is underway to install an innovative new low-carbon refrigeration system, set to be among the greenest in Europe and the first of its kind in Scotland.

In keeping with its ‘sky to scoop’ philosophy, the milk comes from Mackie’s own dairy herd of cows, while the farm and factory are powered by the renewable energy that it generates through wind turbines, solar panels and a biomass plant.

The dessert company make honeycomb on the family farm and use it in several products. The largest pieces for honeycomb ice cream, smaller sized pieces and even the remaining dust is infused with flavour to use in honeycomb and orange flavours of their chocolate products.

The business hand-makes the pieces of honeycomb which are included as the flavour ingredient, with the farm sweetie kitchen making around 60 tonnes per year.

Mr Common added: “We have been making honeycomb ice cream since 1994, it is a sweeter option, flavoured by the little pieces of honeycomb candy gently softening into the creamy ice cream. It is well established in Scotland as our second most popular flavour, with our natural creamy flavour called Traditional remaining the best seller.”

“This listing will help us build on our existing share in the UK market whilst enabling us to continue expanding our offering of diverse products south of the border.

“It is extremely important that we engage more with our customers across the UK, and so securing this listing is an integral step forward in allowing everyone across this island to enjoy our ice cream.

“We hope the news is as exciting for our English and Welsh customers, as it has been for the team at Mackie’s.”

Honeycomb is a popular flavour around the world and has many different names, from hokey pokey in New Zealand, cinder toffee in England, sea form or fairy food candy in US, Sponge toffee in Canada, Karumeyaki in Japan and Dalgona in Korea. Demand for honeycomb in ice cream and snacks continues to be strong in the UK.

The latest updates from the farm are available by joining the Friends of Mackie’s email club where subscribers can get tasting opportunities and play a part in new product creations.

To find out more about Mackie’s, please visit: www.mackies.co.uk