Shoplifter arrested as part of Swindon Police's ongoing town centre 'Operation Dasher' clampdown

By Ben Fitzgerald - 7 December 2018


As Swindon Police's Operation Dasher continues for Christmas, a Swindon man has been sentenced after stealing from a number of shops across Swindon.

James Cherry, aged 26, from Logan Close, was charged with the theft of coats from Next at the Orbital Shopping Park, washing powder tablets from Poundstretcher on Regent Street and perfume from Superdrug on The Parade.

He appeared before Swindon Magistrates on Tuesday 4 December and pleaded guilty to all charges.  

He was ordered to complete a community order including having drug rehabilitation treatment.  

Meanwhile, three hundred pounds worth of stolen goods, including perfumes, have been recovered after they were taken from Boots on the Greenbridge Retail Park on Monday 3 December.  

A 34-year-old local man was initially arrested on suspicion of theft but following our enquiries no further action will now be taken, however, a known female shoplifter remains outstanding. 


Operation Dasher is a high visibility Swindon policing operation, with dedicated police officers, PCSOs and Special Constables on foot patrol every day in the Town Centre and Old Town until Christmas Eve. A police mobile unit and patrols will cover the five out of town shopping centres and officers in plain clothes will be deployed on covert patrols. The annual seasonal operation is supported by inSwindon Bid’s Street Team, Swindon Borough Council CCTV operators and store security staff.

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