VPZ opens vape store in town centre

The UK’s leading vaping specialist has opened a branch in Swindon's town centre.

VPZ has opened a vape store in The Brunel Centre, Havelock Square.    

The new store which specialises in vaping and alternative tobacco products officially opened its doors today (1 November).  

The store has created five new jobs and added an investment of £80,000 in the town centre.

This will be the 142nd VPZ store to open in the UK as the retailer forges ahead with plans to treble its store footprint to 300 by 2021.

VPZ Director Doug Mutter said: “We are excited to be opening the doors of our Swindon store as part of our ambitious growth plans across the UK.”

“At a time when many businesses are exiting High Streets across the country, we are committed to creating jobs and investing in communities throughout the UK like we are doing here in Swindon.

“Each new store opening helps us to achieve a greater reach, providing us with a platform to engage and educate even more smokers on the benefits of switching to vaping.”

On opening weekend, the store has offers such as double loyalty points on all purchases, plus customers looking to make the switch will be able to get their hands on a free e-cigarette starter kit.

Doug added: “We believe that it’s important to thank our customers and continue to support them on their journey to becoming cigarette free.”

In September VPZ launched its UK wide support service for smokers allowing them to access support and educational advice on becoming cigarette free from its well-informed staff across its network of over 125 stores.

As part of the support service the vaping specialist has partnered with supplier Innokin to offer smokers a 30-day money back guarantee on their discounted starter pack.

The Swindon store will also be equipped with a carbon monoxide testing monitor and lung capacity monitor allowing customers to regularly track their journey to becoming cigarette free. Customers who continue vaping at the end of the 30-day support programme will also be rewarded with a voucher to help them continue on their stop smoking journey.

Doug said: “Vaping represents a huge public health opportunity and the market will continue to grow as increasing numbers of smokers recognise its effectiveness in helping people to quit smoking.

“Consumer education is crucial too and our knowledgeable staff are always available with advice and support that helps make it easy for smokers to make the switch and give up cigarettes once and for all.”