Swindon Stories, a project aimed at boosting literacy levels in the town, was launched on Thursday with a literacy-themed bus tour of local schools, supported by Thamesdown Buses.
Starting at Swindon Central Library, the bus visited six primary and secondary schools with musician and hip hop artist AJ Mayhew and books on board.
The project aims to establish a National Literacy Trust hub in the town to tackle low literacy levels.
Funded by WHSmith, Swindon Stories will encourage reading, writing and talking among young people through a range of projects and initiatives.
Low levels of literacy and poverty are closely linked, and research shows that there are areas across Swindon where literacy issues are particularly prevalent. National Literacy Trust and Experian analysis of every parliamentary constituency in England found there are seven wards across Swindon that are among the most in need of literacy support nationally.
To find out more about the Swindon Stories campaign, visit swindonstories.org.uk.
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