Amazon's fulfilment centre in Swindon has donated money and put together activity packs as part of the global Amazon Goes Gold for Kids With Cancer campaign.
Now in its sixth year, Amazon Goes Gold for Kids with Cancer raises funds and awareness for organisations working to increase survival rates for those with childhood cancer through life-saving treatments and research.
A gold ribbon is the universal symbol for childhood cancer, so this year, Amazon employees from Swindon held a month-long series of gold-themed events in recognition of the international emblem.
The team also wanted to show solidarity to children with cancer by donating £1,000 to Swindon-based charity The Calm Trust.
One of the events this year at Amazon in Swindon was a Pyjama Day, which saw the fulfilment centre team join with colleagues across the UK to wear pyjamas to work. This was done in honour of children who spend every day in their pyjamas during treatment.
Amazon Swindon General Manager, David Tindal, said: “We are proud to support The Calm Trust in honour of Childhood Cancer Awareness Month and this year’s Amazon Goes Gold for Kids with Cancer campaign.
"We look forward to doing our bit for children with cancer every year, and hope that this donation offers encouragement to the charity’s brilliant team and the families it supports.”
One of the Amazon employees who took part in Amazon Goes Gold for Kids with Cancer is Janeefa Vaz.
She said: “It was great to take part in Amazon in Swindon’s Pyjama Day and help spread awareness of the realities of childhood cancer. I’m so pleased that we could offer support to such an excellent charity.”
This year, Amazon employees in the UK also had the opportunity to support children and families affected by childhood cancer by volunteering with childhood cancer charities and organisations - or by putting together activity packs for children facing cancer, which were distributed to nearby hospitals and hospices.
The Amazon Goes Gold for Kids with Cancer campaign takes place annually as part of Amazon’s programme to support the communities in and around its operating locations across the UK.