Packaging is what separates your products from others in the market. It gives it an edge over its competitors and can make or break a sale with one simple look at your product. While researching the best packaging solutions there are many factors to keep in mind including the product type, target audiences, and marketing trends of that particular moment. Therefore, it becomes very difficult to choose the best packaging especially if you are just starting. In this article, we will present the top packaging solutions for online stores and help you pick the right one for your online business.
Small Retail Packaging Boxes
Small retail packaging boxes are the best solution for shipping small products that have a high price-to-weight ratio. Some of these items might include jewelry, watches, accessories, cosmetics, and other such luxury items. The size can vary from 1/2" to 9" in height while widths vary from 2" to 8". There is also a variety of thicknesses to choose from depending on your product you can choose between corrugated or solid kraft which will allow you to differentiate your brand while being cost-effective. As far as formability is concerned some boxes come with pre-cut flaps whereas others require the use of a banding machine for ecommerce cases. It is used to band the top of the box together. It also helps you create a custom banding solution that will allow you to stand out from your competitors.
Small Handled Gift Bags
Small-handled gift bags are available in almost every color, size, and pattern allowing you to have a wide variety of options to choose from while matching it with your brand identity. When packaging these items keep in mind the types of products you will be shipping such as if they include paper accessories then add a layer of protection by adding tissue paper or bubble wrap on top of the bags themselves. If the product is more on the fragile side then add some extra cushioning while covering it completely with tissue paper or bubble wrap before placing it inside the cardboard box. This will ensure that your product remains undamaged during its journey through shipment and reach their destination safely and securely.
White Poly Mailers
White poly mailers are another great option for online stores that deal with shipping small products. These retail packaging boxes are completely white on the inside and out giving it a professional look while at the same time allowing you to print your logo or brand name on them in full color without worrying about ink peeling off. The only part that comes in contact with your product is a paper flap that can be easily sealed using peel and seal technology, this helps keep it clean from dust, dirt, oil, or any other contamination during shipment making it an ideal choice for most types of products most especially electronics, fragile items such as glassware, etc...
Window Boxes
boxes are also an excellent choice for online stores that deal with various types of products. Window boxes are great for avoiding damage to your product as it allows them to be visible from the outside through a large clear plastic window that is usually made out of high-quality acrylic or polystyrene plastics. They come in many different shapes and sizes allowing you to choose one which matches your product size and shape no matter what they might be. When it comes to personalized printing you can either choose between flat printing if your design is mainly thin lines and text, this will give you a smooth look once printed on the box giving it a clean professional finish. However, if you have more complex graphics then use the flexography printing method as it has greater accuracy than other printing methods such as screenprint, letterpress, or engraving.
Jiffy Padded Mailers
Jiffy padded mailers are another excellent choice for stores that ship out various types of products. These retail packaging boxes are made from high-quality kraft paper which can absorb impact easily making it ideal for shipping heavier items that might otherwise cause damage to your product during shipment. They come in multiple thicknesses depending on the weight of your product usually ranging between 2mm and 30mm, make sure you choose one within the recommended weight limit of the item you will be placed inside. When it comes to printing simply use a standard printer or order pre-printed ones depending on how much effort you want to put into designing your box.
Heat Seal Bags
These retail packaging boxes offer unmatched protection as once sealed can no longer be opened without tearing, making it an ideal choice for most fragile and perishable items such as electronics, musical instruments, and jewelry. They come in a variety of sizes with the larger ones having more features like zippers to lock them further keeping your product safer from theft and damage caused by rain. The only downside is they cannot be printed on but you can always order pre-printed ones or simply use them with plain labels to identify where your product belongs to. Also, don't fear the high price of these mailers as they are still more cost-effective than many alternatives.
Corrugated Boxes
Corrugated boxes are great for shipping heavy-weight items that might require extra protection during shipment. These retail packaging boxes look professional and have a clean finish once printed, unlike kraft paper which sometimes can look quite cheap depending on how it was designed. The only downside is they are usually quite expensive to use especially if you don't have bulk orders or are just starting on your online store adventures. Also, this type of box cannot be reused again once opened making it an environmental hazard over time. Still, if you're looking for added durability then these can fit into your budget.
All of the abovementioned retail packaging boxes offer an excellent solution for online stores that want to look professional and keep their products safe from damage during shipment. Which one you will choose is entirely up to you as they all offer unique benefits that you can use depending on your product and the type of services you'll be offering. There's no limit to what kind of retail packaging boxes are being manufactured today so feel free to look into different options before making your final decision.
