A Sky News report suggests that the owners of the outdoor supply store could be planning store closures and job losses.
Cotswold Outdoor has one store at Mannington Retail Park and one at Cotswold Water Park.
Sky News has reported that AS Adventure, the holding company of Cotswold Outdoor as well as Snow & Rock and Cycle Surgery, is planning to appoint consultants to work on a shop closure programme in a bid to cut costs due to a difficult retail market environment.
According to Sky the plans are at a very early stage with no decisions made yet about what stores could face closure.
Staff members at The Mannington Retail Park store were unaware of the plans and no-one was available at the company's Malmesbury head office for comment.
This follows news recently reported that HMV and Debenhams, which also have stores in Swindon, have been facing financial difficulties.