Dobbies’ Swindon store partners with Too Good To Go in a bid to tackle food waste

By Jessica Durston - 27 April 2022

BusinessFood & DrinkCommunity

Dobbies Swindon is doing its bit to fight the issue of food waste, by saving and selling fresh food that would otherwise be destined for landfill.

  • Shoppers are being encouraged to purchase a Magic Bag in-store and save fresh food from going to landfill

    Shoppers are being encouraged to purchase a Magic Bag in-store and save fresh food from going to landfill

To mark Stop Food Waste Day - 27 April - leading garden centre retailer, Dobbies, announces it has saved more than 44,000 Magic Bags from landfill through its partnership with surplus food app, Too Good to Go.

In an effort to further its food-saving work, Dobbies’ Swindon store is now available on the app to help combat food waste in Swindon.

Customers in Swindon are being encouraged to purchase a Magic Bag in the Dobbies’ foodhall, filled with fresh surplus food that would ordinarily go to waste. The bags have a RRP of £12-14 and are available to buy on the Too Good To Go app for £3.99.

Head of Food at Dobbies, Archie Stewart, said: “We have a great partnership with Too Good To Go and have certainly done what we can to minimise food waste in our foodhalls. This initiative has been extremely well received by our customers and we’re excited to be bringing this partnership to our Swindon store.

“We’re committed to finding new ways to be sustainable and our partnership with Too Good To Go is just one of the many ways we are helping our customers care for the planet.”

The UK-wide partnership with Too Good To Go started in February 2021 and is now in place across 53 Dobbies’ foodhalls. The business say sustainability is at the core of this food waste initiative and over the past year Dobbies has helped save 93.75t of CO2E – equivalent to 20 round-the-world flights.

Too Good to Go co-founder, Jamie Crummie, said: “Working with Dobbies has proven just how impactful collaboration is to reduce food waste and it’s great to have Swindon on board. By saving over 44,000 Magic Bags to-date, we have been able to ensure that delicious food is eaten and enjoyed instead of wasted. I'm really looking forward to seeing us continue to make big strides in the fight against food waste together in the months and years to come.”

Too Good To Go is available across 53 Dobbies’ stores, including:

  • Aberdeen
  • Ashford
  • Atherstone
  • Aylesbury
  • Ayr
  • Birtley
  • Boston
  • Braehead
  • Brighton
  • Cadnam
  • Carlisle
  • Chesterfield
  • Cirencester
  • Derby
  • Dundee
  • Dunfermline
  • Edinburgh
  • Gailey
  • Gillingham
  • Gloucester
  • Gosforth
  • Hare Hatch
  • Harleston Heath
  • Havant
  • Huntingdon
  • Leicester
  • Lisburn
  • Liverpool
  • Livingston
  • Milngavie
  • Milton Keynes
  • Moreton Park
  • Morpeth
  • Northampton
  • Perth
  • Peterborough
  • Ponteland
  • Preston
  • Reading
  • Rugby
  • Sandyholm
  • Shepton
  • Shenstone
  • Southport
  • Stapleton
  • Stirling
  • Stockton
  • Stratford Upon Avon
  • Swansea
  • Swindon
  • Telford
  • Woodcote Green
  • York

More information on Dobbies’ partnership with Too Good To Go and how individuals can get involved can be found online at

Members of the public can also find out more on how to listen to the Too Good to Go and Dobbies podcast at

Your Comments

Be the first to comment on this article

Login or Register to post a comment on this article

Registered in England & Wales. No: 4513027, Positive Media Group, Old Bank House, 5 Devizes Road, Old Town, Swindon, SN1 4BJ