In eCommerce, it's all about the money. The more you can make, the better. There are a number of different strategies to boost eCommerce sales and increase your revenue as an eCommerce store owner. Here are some tips and strategies that will help you improve eCommerce conversion rates and generate more revenue for your business!
Offer free shipping to your customers
Shipping is nowadays an essential part of any business. It's a major factor, especially if you're an online retailer of physical products with low margins and high costs. If you don't offer it or charge for a too short period of time, your eCommerce business might suffer the consequences of lost sales opportunities. Many customers won't even bother to buy from you if they see that you don't offer free shipping.
On the other hand, offering free shipping can be a great way to boost eCommerce sales too. If customers know that your store offers it and there are no obstacles for them (for example, high product weight or long distances), then obviously many will purchase with less hesitation than before. This might also result in more returning buyers since they'll feel appreciated by your company, almost like getting rewarded every time an order gets placed!
Of course, all these depend on how well you manage to do it. Make sure not to charge again when the customer receives their package, otherwise, you'll just annoy them. Also, eCommerce shipping is a lot different than traditional retail since it's faster and easier to track packages online, so don't be afraid of the technical side!
Remember that eCommerce free shipping may not always work for your business model. There are certain products whose weight cannot be reduced enough in order to make up for the costs.
Make sure customers don't abandon the shopping carts
Abandoning shopping carts is one of the worst things eCommerce retailers can do for their business. It's all about conversions, and eCommerce sites are doing a huge disservice to themselves when they don't make it easier on customers who start shopping but leave before finishing up.
Online shoppers often go back and forth between product pages while narrowing down purchases, so there's a good chance that customers will abandon shopping carts. It's become such a problem for eCommerce retailers, in fact, that the abandonment rate is often cited as one of the key metrics eCommerce companies should monitor and optimize to boost sales and conversion rates.
As you know, eCommerce has changed tremendously over the years. It’s becoming a lot more social, and eCommerce shopping carts are changing along with the eCommerce industry. In order to make sure to avoid shopping cart abandonment, eCommerce retailers must provide a better shopping experience for their customers. Their sites should take the time to understand what’s important to shoppers and create a shopping experience that is more personalized and relevant.
You can also do this by monitoring eCommerce shopping cart abandonment rates and eCommerce conversion rates.
Market your services on social media
An integral part of any modern business model is social media marketing. Social channels are a great way to engage with prospective customers, and they offer eCommerce site owners the opportunity to get their products in front of large audiences.
Social media is about communicating with your audience on a more personal level. It's all too easy for eCommerce brands to come across as impersonal online storefronts rather than trusted sources of information and advice. By engaging directly with social users, eCommerce sites can establish themselves as real businesses that care about what they do, rather than faceless organizations that simply exist to sell stuff cheap.
Here is a list of platforms you must create an account for:
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Facebook
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Twitter
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LinkedIn
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Pinterest
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Instagram
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YouTube
By making commercials and promotions on these platforms, you'll be sure to attract more traffic to your website.
Offer discounts on your products periodically throughout the year
Occasional discounts will show that you are understanding of customers' concerns and will help motivate them to make a purchase. If they can get an item at a lower price, your eCommerce customers will be more likely to buy from you instead of competitors who may not offer sales as frequently. Use the right amount of discounts, so they aren't turned off by low prices, but also see how much money they can save if they do decide to buy something through your eCommerce store.
Coupons are another way to boost eCommerce sales. Customers love coupons because they show that the company values them enough to provide a deal on their favorite items as a thank you for being loyal customers.
Send out promotional emails about new products and sales events to your email subscribers
Email campaigns have proven to be one of the most effective e-commerce tools marketers can use. They could be used to boost sales, generate leads and increase traffic back to your website.
The first step is crafting promotional emails that are meant to stimulate action from your subscribers. You should include an incentive or call-to-action (CTA) in order for them to click on a link that would take them directly onto your site. Here are a few eCommerce email marketing strategies you could use:
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Promote specific products that might interest your fans.
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Run contests where customers can enter by sharing their eCommerce purchases with friends on Facebook or Twitter, for example.
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Offer coupons and discounts through promo eCommerce emails
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Make newsletter signups mandatory before checking out (or at least giving shoppers
Place links to popular items in newsletters or on other websites that might be relevant to potential buyers
Placing links to eCommerce products in newsletters and other websites is a good way to boost eCommerce sales. By doing so, you can ensure that your store will receive more clicks when potential buyers are browsing these sites. This means an increase of visitors who could potentially make purchases at the eCommerce store. Making sure that relevant content and products are linked together can help boost eCommerce sales and increase revenue.
Many people nowadays rely on eCommerce, so your competition is pretty big. That's why you have to ensure nobody abandons their shopping carts while on your site, and you can do that by monitoring it or offering discounts and free shipping. You have to market your business on social media and through email campaigns, as well as linking your products in newsletters and websites. Good luck boosting your sales!
