How free samples can represent an real interest to boost your business

By Staff Reporter - 17 July 2020

Expert Voices

Today, any commercial sector in the national or international market becomes a battleground where each company uses its best weapons to reach the top and attract new customers. Some companies stand out for their customer service, others for their quality-price ratio. However, in order to fight the economic crises that many consumers are suffering from every day, many brands are opting for promotions.

Among the most common promotions, there are sales or discounts and free samples. We are going to talk about the latter, as, especially in recent years, companies have decided to invest in samples and give them away so that potential customers can try out their products. But how exactly does it work?

What are free samples?

In order to reach the public more easily, big brands often create a reduced version of their new products so that consumers can try them. Who could refuse something that is free?

In this way, companies ensure that their product is consumed and are confident that, thanks to its quality, the potential customer will return to the store to pay for the complete product.

But we are not just talking about products in shops. In all sectors, this type of free promotion is adapted to the service offered. In the case of online casinos, a lot of online platforms like offer the best free slots to try for free and then the player choose to continue with the free games or to make the first deposit and play the real money slots. Thus, they make sure that the player can try their casino and come back to play  whenever he wants.

Advantages and disadvantages of free samples

Like everything in life, this type of promotion has its positive and negative points.

As can be deduced from the name itself, these samples are free, which means that the brand pays for them. They not only give away products, but also invest in creating reduced versions with a clear advertising message and a future relationship with the brand. Therefore, for promotions of this type, the company must have a good financial base. Thus, we usually see free samples of new products from big brands, such as Coca-Cola or Colgate.

This is why small businesses do not usually opt for this type of promotion, although there are always exceptions, since, if the quality of the product is irreproachable and the price is affordable for consumers, the investment in free samples can return double or triple to the company's account.

In fact, this is what happens in large companies that, helped by the very identity of the brand, manage to convince customers more easily and thus build their loyalty with a new product that is better suited to their needs.

A mix of both to dominate the market

Promotions in which the potential customer can try the product for free have become an important tool to fight the competition in every sector of today's market, but it should not be the only one.

Thus, the ideal for any company is to carry out a promotional campaign that has several tools. In this way, brands usually combine free samples with other products. For example, it is very common that, when paying for a purchase, free samples of related products are added. By this simple action, the company ensures that the customer is really interested in such a product and, therefore, the possibility of buying it in the future is greater.

In conclusion, although we often do not realize it, every promotion has a clear objective for the company: to gain the loyalty of new clients and strengthen the relationship with regular consumers. And, in this case, the free samples clearly meet their objective and represent a fairly reliable investment.

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